10am Drinking in honour of FIFA

Starting June 11th, you'll be able to crack open a cold one an hour earlier at your favourite drinking establishment.  The province is allowing licensed bars and restaurants to serve alcoholic beverages earlier in the day during the 2010 FIFA World Cup.  Minister of Consumer Services Sophia Aggelontitis says the change in drinking hours will help accomodate the delayed game times.  The games are being telecast from South Africa with some games starting as early as 7:30 am ET.